LIFESTYLE & TOURISM
PUBLIC RELATIONS
LIFESTYLE & TOURISM
PUBLIC RELATIONS
LIFESTYLE & TOURISM PUBLIC RELATIONS
ABOUT
Gabrielle Brewer Lifestyle & Tourism PR provides top level personalised services to businesses and destination marketing organisations in the lifestyle and tourism industry. Based in Sydney and founded in 2006, the agency’s core services are destination marketing, public relations, communications, copy writing, event and campaign management.
With over 25 years’ experience, Gabrielle has worked for high profile brands in Australia and overseas in both the private and public sector. She holds a (BA) Communications qualification from Charles Sturt University, Bathurst, majoring in Public Relations with Advertising and Marketing. Gabrielle works with a close-knit team of specialist consultants, journalists, designers, photographers and stakeholders to build brands in the media.
WHAT I DO
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Event Management – venue sourcing, organisational and operational support to deliver media, new product launches, consumer and trade events
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Media Partnerships – working with brands and industry to deliver impact
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Campaign Measurement – results driven and accountable
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PR and Communications – media and PR strategy, identifying creative and unique story angles, delivering targeted communication plans, strategic advice on brand positioning.
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Destination Marketing – extensive experience in travel, events, accommodation, retail, hospitality, food and wine, touring and attractions.
Since establishing the business in 2006 clients have included:
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Central NSW Tourism, which includes Orange, Bathurst, Blayney, Cabonne, Cowra, Forbes, Lachlan, Oberon, Parkes and Weddin
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Port Macquarie-Hastings Council
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Mudgee Region Tourism Inc
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Sutherland Shire Council - Cronulla Chamber of Commerce
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The Angkasa Luxury Retreat, Queensland
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Moonlight Head Private Lodge, Victoria
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Hidden Italy Walking Tours, Italy
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Priscilla, Queen of the Desert, the musical at Star City Casino, Sydney
WHO I WORk FOR
WHO I AM
With over 25 years’ experience, Gabrielle has worked for high profile brands in Australia and overseas in both the private and public sector.
Her early career began in PR agencies, working in consumer and corporate teams at Shandwick International PR, Sydney, and then five years overseas as a PR Manager in London, leading PR campaigns for brands including Norwich Union, Pepsi, Vodafone, Department for Transport, (Think! Road Safety), smile.co.uk and The Co-operative Bank.
On returning to Sydney in 2003 she followed her long-held passion to work in the tourism industry and joined the Public Relations team at Tourism Sydney and Destination NSW, driving campaigns to position Sydney as a world class tourism destination.
She then went on to become Communications Director at Shangri-La Hotel, managing all in-house PR and Communications for Sydney’s leading five-star deluxe hotel.
In 2006 Gabrielle followed her next dream to set up her own PR business, and is now working for a variety of clients in the tourism and lifestyle industry.